The concept of Rural tourism is acquiring new dimensions with the passage of time. However, in India, it has always existed in some form as almost every Indian has roots in some village or another and they often keep returning back to their roots. Now, of course, feeling bottled up by the chaos in urban areas, the growing desire to take a break and relax in the pristine surroundings of the village is growing. people are frequently touring rural areas as they are full of color, fragrance and vibrant life.
Travelers visiting India no longer wish to remain confined to the idea of going to tour the established tourist destinations. The craving to know India in its totality has brought about enormous changes in travel itineraries of the tourists, indigenous or foreign. Stunning landscapes, the virgin beauty of mother nature, the colorful and captivating culture of rural areas compel the travelers to head for Indian villages where they find the real essence of India. That is the reason why tourism industry is making strong moves to promote Rural tourism in the country. It has motivated many travel and tourism companies to offer Rural tourism packages for enthusiasts to experience a soulful journey to the Heart of India'.
Rural tourism offers tourists an opportunity to get first-hand experience of farmland activities, such as cultivation, sowing and harvesting etc. This provides them an opportunity to get introduced to artisans and even purchase locally manufactured handicrafts besides gaining an insight into the different ethnic and indigenous practices in rural areas
